SOCIAL
I’ve worked on hundreds and hundreds of social posts across platforms – Facebook (er… Meta?), Twitter (uh… X), Instagram, LinkedIn, TikTok, you name it. Organic, promoted, sponsored, boosted, optimized, retargeted, all of the above. And after all that, I can just about spot a character count with the naked eye.
Culver’s: The CurderBurger
Well, this one’s my favorite. Because me and my friend Sarah cooked up a little goof about a cheese curd burger for an April Fools Day post and then it became an actual thing. Thankfully not just as a giant curd, but as something much more delicious. Now, every October when it comes back and people have to deal with the awkward mouthful that is “CurderBurger” in the drive-thru, it’s my fault!
(Fun fact: 20% of Culver’s restaurants had single-day sales when it debuted!)
Bonus content: The time they had me just talk about it coming back on TikTok.
NessAlla Kombucha: Packaging Launch
Tasteful, fresh and a little effervescent. Hey, those words describe the bottle design AND the social AND the kombucha. I was lucky enough to partake in all three. This Wisconsin-based brand is actually under the same umbrella as the Upside Grounds coffee I named.